The Mojomox logo maker app lets you select from modern fonts easily. How to create logotype designs like a pro Finding the right typeface Learn more about the advantages and disadvantages of logotype design. Is it minimal? Sophisticated? Romantic? Active? Which letter shapes fit the fashion label’s name? Does it make sense to swap a letter with a unique one? How does the logotype feel when the tracking (letter-spacing) is increased or decreased? Should my logo be in all caps to get a stronger, more compact label feel? Check out examples of modern fashion fonts. ![]() To make a wordmark meaningful, it’s crucial to select a typeface that reflects the character traits of your brand. Some logotypes look modern and timeless (Cuyana, Thinx, Nordstrom), some are more playful (Ruby, Skims ( font download)), and some look more personal or classy (Vestiaire Collective, Tradesy, Gap). Both font styles, serif and sans serif, are common. Most of them are wordmarks (sometimes called text logos) because they’re set only in type), and some have a small logo symbol, for example, Thinx and Ruby Love. ![]() ![]() Take a look at some of the biggest or trending fashion logos and their logotypes above.
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